Alfie Stephens

Posted on

Alfie Stephen’s who you may recognise from our catalogue is our UK guy when it comes to hitting the trails and skatepark! Based over in the south west you’ll usually find him riding and maintaining Fly Up 417, or in Rush Skatepark if the weathers not too pretty. You can definitely tell he spends a lot of time on his Jekyll with his smooth casual style.

Alfie represents us along with local Identiti dealer Slam 69 in Gloucester, make sure you get to see these guys if you’re ever in the area, oh and of course hit up Fly Up 417 for a session!

photo by @mzed101

NEC Cycleshow 2019

Posted on

Anther year in the bag!! This past weekend we were at the NEC Cycleshow! What a show it was, this is the 3rd year we’ve shown the range and the response keeps getting better and better.

The show saw us release 3 new bikes, all Shimano equipped with Halo x Identiti microspline hubs in all of the newest colours available across the Mettle and AKA lines, these bike specs will be available to buy in mid October so get saving!!

The stand was busy all weekend, keeping us on our toes with an unofficial poll going on of the new Rust or Blue Mettle (seems like Rust was winning at the show… what do you think though?), and all the bikes and specs going down very well with industry and public alike.

We are excited for what 2020 will bring for the brand with this show really kicking off our year ahead.

Identiti 2020

Posted on

Identiti for 2020 has you covered for your mountain bike needs with a freshly revised Mettle V2, new colour options on the hardcore AKA along with the Jekyll.

The Mettle V2 now has a slacker head tube angle, steeper seat tube angle and longer reach on all sizes. As a combined package all three geometry changes mean that our sat down sizing (effective top tube length) remains almost identical to the previous generation Mettle, yet your mass is more central and balanced between the wheels. But the stood up, foot out, berm slapping sizing – the kind of riding you’d buy this bike for – is more confident and ready to get loose when you are, simple. Along with this the new specs offer options of the R, RC and RCX builds including the new Shimano XT M8100 on the RC spec utilising our collaboration with Halo Wheels to allow the use of Shimano’s Microspline technology. 

The AKA not only available in an additional two colours Dark Alley Black and Summer Sky Blue to add to our current Red and Blue offerings,  but they have, like the Mettle also had a build spec switch up with the R, RC and RCX options. Again with these models we’re able to offer Shimano 12spd groupsets with out collaboration hub with Halo Wheels, the RC and RCX come specced with Shimano SLX and XT respectively. 

Last up the Jekyll, our dirt jump/ skatepark bike, as we know you guys like keeping your ride looking fresh we’ve added two more colour options for you, Electric Beige and Twisted Lime. 

To check out the range head to your local dealer here.