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Identiti - an introduction and overview of key products

Identiti were one of THE first companies in the World to offer complete bikes in the emerging Dual Slalom market back in 1998. At first, Identiti bikes were a compilation of products from connections that the parent company, Ison Distribution were handling.

Having listened carefully to the market, in 2000 Identiti released their own designed and developed frame: the Dr Jekyll. The Dr Jekyll has become one of THE best selling competition use Dual frames in the UK, and is highly respected in the market despite it's humble price.

2006 saw us release the ground-breaking P45 frame which was the original of the new breed of 24" Jump / Street / Park bikes with a BMX (110mm) rear end.

In 2007 we released the 666S which is a refined version of our best-selling jump bike: the 666X.

2008 sees us again releasing a new model – the P60.

This 24" trails-specific lightweight frame features a new Maz ADS system and Integrated Headset.

So as you can see we have increased our range over the years and now offer frames for BSX racing, Freeride, Dirt Jumping and Street / Park riding. We also have a small selection of exciting quality parts, including New CDR chain device and Rebate series of rigid forks.

Our complete bikes are specced with top quality branded parts and offer great value for money. In the UK, our Pro Bike Kits are available to offer a "virtual" custom build, but with sensible pricing - meaning you get a "custom build" for not much more than a mass-produced bike!