Test your Mettle

initial-d logo

Built for long days in the saddle or chasing those KOMs.

image of Identiti Initial-d

In celebration of showcasing the Mettle to the public for the first time. We took one of our Initial-D framesets to local custom paint shop Flying Tiger Paintwork, and had it painted in homage to our new bike. After hours of painstaking masking, spraying, more masking, and more spraying, what you get is a paint job dedicated to the 1000's of hours we've put into the Mettle.

As part of the Mettle project, we enlisted the help of Michael Bonney, who is a bike industry veteran. He suffered a life changing trauma 3 years ago leaving him paralysed from the neck down. His vast experience and knowledge is invaluable and we couldn't show the Mettle today without his help and guidance throughout the project.

As a thank you, and a surprise, this custom one-off Initial-D road bike built with Shimano 105 and Halo Wheels and Genetic finishing kit, as well as a one off custom colour matched Gusset R-Series saddle will be on display at the Cycle Show at the NEC Thursday 22nd - Sunday 25th September and will go for auctioned on Michael's 'Ride For Michael' eBay account. With all proceeds going towards his charity.

The entry level production version of the Initial-D is available in neat Black tinted Carbon and is Shimano 105 equipped. We believe this high performance bike is well suited for the rider looking for something different to ride the roads on, something unique, and from a brand with roots in bikes normally found in other niches, but excels in them. The Initial-D follows a different path to most road bikes, disc brakes and traditional road chain line, coupled with short stays for great handling and perfect for that secret winter training you'll be taking to the single track or bmx track come spring.

The standard bike starts at £1499.99

Please note that the bike for auction is medium/large in size.

Go bid for a good cause!

Go to Auction


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tour around the factory

Identiti was founded from the back of a local bike shop in 1998. The cliché of ‘for riders by riders’ rings true here - We make bikes we want to ride every evening and weekend, year on year. We develop and test our bikes thoroughly on our home turf, as well as abroad, ensuring our bikes get real world tested, in real world weather, to make the best product we can.

Our range has expanded with our riding tastes, from riding dirt jumps in summer, to pinning a 4x track, to just hitting the hills on our all mountain bike or cranking out miles on the road. Our eclectic range of bikes covering many riding types is proof that we just like to get out and ride wherever and whenever we can.

What’s your Identiti?


Here’s the faces behind the brand.

image of Pat Campbel-Jenner

Pat Campbell-Jenner

Brand/Product Manager, Lead Test Rider

Rides – Anything with two wheels

image of Michael Bonney

Michael Bonney

Project Manager and Consultant

Rides – Boma7 Offroad wheelchair

image of Till Overwian

Till Overwien

Team rider - Germany

Rides – Dirt Jump

image of the Identiti factory BMX team

Factory BMX Team

Julian Allen, Oli Cutmore, Shane Redgewell, Christian White, Sydney Allen, Maddie Owen-Matthews: UK and International Race BMX

Rides – Krisis MX

image of Matt Hillyard

Matt Hillyard

Team Rider – UK

Rides – Downhill

Interesting in becoming part of our awesome team? Connect with us below.


Take a look at our Instagram feed or contact us directly and we’ll get in touch as soon as possible.

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