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About Identiti

Identiti - an introduction and overview of key products

Identiti were one of THE first companies in the World to offer complete bikes in the emerging Dual Slalom market back in 1998. At first, Identiti bikes were a compilation of products from connections that the parent company, Ison Distribution were handling. Identiti learnt a lot from the riders and the sport, and heavily supported the emerging events in the U.K.

Having listened carefully to the market, in 2000, Identiti released their own designed and developed frame: the Dr Jekyll. The Dr Jekyll has become one of THE best selling competition use Dual frames in the UK, and is highly respected in the market despite it's humble price.

2006 saw us release the ground-breaking P45 frame which was the original of the new breed of 24" Jump/Street/Park bikes with a BMX (110mm) rear end. In 2007 we released the 666S which is a refi ned version of our best-selling jump bike: the 666X.

2008 saw us again releasing a new model - the P60. This 24" trails-specific lightweight frame features a new "Maz ADS" system and Integrated Headset. Then, due to demand, we also released a 26" specifi c version of the P60 - the P66. The P66 has the same great features and geometry as the P60 but is sized for 26" wheels.

MBUK has called the P66 "the British dirt jump guru's best frame yet!". Our 666S Comp bike received the ultimate accolade of winning the MBUK 2008 Dirt Jump Bike Test as the standout entry.

2009 sees Identiti adding to the range with complete bike versions of the new P66. Loaded with quality parts and specced with the award winning Society Forks (which were a major factor in the 666S winning the MBUK test). So as you can see we have continually increased our range over the years and now offer frames for BSX racing, Freeride, Dirt Jumping and Street/Park riding.

We also have a small selection of exciting quality parts, including CDR chain device and Rebate series rigid forks. For 2009 we will offer XL versions of the Rebate forks for those that want to keep their longer travel geometry, but without the movement.

Our complete bikes are specced with top quality branded parts for great performance and offer great value for money.

 

 

This website is operated by Ison Distribution Ltd.
Registered in England & Wales.
Registered Office: Ash House, Breckenwood Road, Fulbourn, Cambridge CB1 5DQ

Company registration number 3690131.
V.A.T. GB 720260482

Offices for purposes of correspondence relating to this website are

Ison Distribution Ltd.   
201 Lancaster Way Business Park, Ely, Cambs. CB6 3NX.
Tel: 01353 662 662,  Fax: 01353 666 656,  sales@ison-distribution.com.

PLEASE NOTE:

We DO NOT sell directly to consumers, therefore, to save time, we would ask you to please:
FIRST, ask your favourite GOOD bike shop to supply you with our products before contacting
directly with Identiti.

To find a dealer in your location - please select the "Dealers" button in the page header.

U.K. Warranty.

ISON DISTRIBUTION Ltd. warrants the replacement of original components due to defects in materials and/or workmanship for a period of 2 years from date of purchase subject to the following conditions and limitations;

This warranty applies to the registered original retail purchaser only, and is non-transferable.

The warranty excludes products that have been subject to;
abuse, neglect, accident, improper assembly, fitting unauthorised components, lack of maintenance, commercial hiring, normal wear & tear, competitive racing, stunt riding, jumping or other similar activities.

The warranty also excludes damage or deterioration to the surface finish, aesthetics or appearance of the product.

i.e. This warranty means that the product should be designed and manufactured to a "fit for purpose standard". Note: this warranty does not mean that an item cannot be bent, broken, worn out or suffer failure from poor maintenance or misuse.

All warranty claims must be made via the original supplying dealer and supported by proof of purchase. (Copies of service handbooks may also be required for validation of correct maintenance)

No warranty claim can be considered valid until inspected and agreed by Ison Distribution Ltd.

In the event of a genuine warranty claim being validated;
Original replacement parts only (or the nearest available equivalent parts) will be issued from Ison Distribution. Complete assemblies will not be exchanged or credited.

Ison Distribution does not include labour charges as part of the warranty.

Ison Distribution Ltd. Shall not be responsible for accidental or consequential damage or loss howsoever caused.

The user assumes any and all risks in using this bicycle in any manner excluded by this warranty.

Please note: All returns are at sender's expense.

This warranty in no way seeks to diminish your statutory rights.

Ison Distribution Ltd. has a policy of continual product development and improvement; therefore specifications may be changed without prior notice.

International warranty will vary from Country to Country - contact your distributor for further details.

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